Kelowna Project Marketing Services

DISCOVER THE DNA CODE - Our Proven System of Synergy Between Project Ideation, Marketing & Sales that ensures Developments to Stand Out and Sell Out

  • 1. Project Design & Consultation

    We survey the marketplace and analyze market data to assist in determining the concept, unit mix, and sales strategy for your new project.

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  • 2. Brand & Market Positioning

    We build core brand values & messaging (including look, voice and tone) designed to stand out and speak to your core target audience. Your positioning statement matters.

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  • 3. Marketing & Lead Generation

    Your marketing budget provides a framework for us to identify, create and execute marketing and advertising opportunities to build awareness, generate leads and assist in closing sales.

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  • 4.Buyer Qualification & Project Sales

    The sales roadmap includes continued pricing analysis, absorption analysis, and a full-scale sales strategy executed by experienced and professional licensed REALTORS®.

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  • 5. Client Care

    Client care starts with the qualification of all leads and extends past move-in. Our client care services educate, update and assist the clients throughout the entire sales process.

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Project Design & Consultation

 

With decades of project sales, marketing & real estate experience, Darcy Nyrose and the team at DNA Project Marketing are experts in project design and consultation. The success of your project lies in your ability to create the right product type for the location, market and buyer.

MARKET TREND ANALYSIS - we analyze historical sales data, current market conditions, absorption and pricing to assist you in determining the best product and pricing for the best outcome.

BUYER DEMAND - The success of your project lies in your ability to offer a product that appeals to buyer demand. Our experience, knowledge and data on market trends is invaluable.

UNIT MIX & DESIGN - Creating the right product type for the location, market & buyer is essential for success. We provide our expertise and knowledge to determine the best use of property, along with architectural and design consultation. This includes project designs and floorplan recommendations to increase the value of project while providing product efficiency.

Brand & Market Positioning

 

The creation of a brand and marketing strategy defines the vision and sets the tone for your project.

BRAND & LOGO DESIGN - Identification of values & creation of brand including design, logo, voice and tone.

MARKETING STRATEGY - Ideation and creation of marketing strategy, budget and plan.

SALES & MARKETING MATERIALS - Professional preparation of all marketing and sales collateral required for presale, market launch, sales and client care. This can include website/landing page, lead generation form, photography, videography, digital media assets, and digital and print sales collateral such as floorplans, siteplans, and brochure.

Marketing & Lead Gen

 

The introduction of your project to the marketplace is carefully designed to intrigue, stimulate and capture your target audience with a goal of developing a sales pipeline. Together, market and lead generation campaigns work seamlessly to address the entire buyer journey.

ATTRACT, NURTURE & CONVERT - The marketing strategy is designed to capture and convert users no matter where they are in the project life cycle. We incorporate a variety of messages for each sales stage.

VARIETY OF ADVERTISING MEDIUMS - We place advertising where the target buyer is most likely to convert. With a combination of targeted, awareness and retargeting campaigns we can speak directly to individual buyers and say what they need to hear, where they need to see it.

COMMUNICATION - Marketing extends beyond lead capture. A full communication plan is incorporated including sales emails, update emails and retargeting advertising.

Buyer Qualification & Project Sales

 

Our approach to project sales starts with our proven method of buyer qualification and excellent project sales process. Our entire team embarks on extensive product and sales training designed to close the deal. We build relationships and engage buyers through every part of the sales cycle.

DEFINED SALES STRATEGY - Together, we set a sales strategy based on target absorption rates and goal to achieve high yield sales at optimal sales prices, specifically tailored to the current market.

PROACTIVE BUYER QUALIFICATION - We have a leading system that nurtures and manages leads, all the while, allowing our sales associates to actively qualify buyers. In addition, we work with the real estate community to ensure sales.

CLOSING THE DEAL - Our organized approach to project launches allows us to meet sales expectations, while providing exceptional contracts and conveyancing.

Client Care

 

For our team, client care starts with lead generation and the personal qualification of all leads. It then extends into project education, the sales process, and right through to move-in. This allows you and your team to focus on building the project while we ensure client satisfaction.

UPDATES - Regular buyer updates on the community, construction progress, and completion dates and timelines.

ORGANIZED BUYER CLOSINGS - Full team, including administrative and customer care associates, to oversee all deals and buyer closings.

FULL CUSTOMER CARE- Reliable and timely customer care throughout the entire sales process, designed to ensure a happy customer on move-in.

Work with DNA.

Let’s discuss how collaborating with DNA Project Marketing will benefit your next community. .

 

  • The team at Nyrose & Associates were extremely good to work with during our development concepts and unit layouts finalizations. The team worked very hard to capitalize the current market conditions while maximizing sale revenue. Our meetings were effective which kept us informed of the current market and they continued to sell through slow times, and positioned ourselves to adjust revenue. Nyrose & Associates were very diligent when it came to customer care and detail with our clients. They worked very closely with us to fulfill all the paperwork needed for disclosure statement amendment and unit closings. The key hand-over and walk-thru appoint set up was very smooth.

    Marc Allaire - Allaire Group for Enclave

  • Nyrose & Associates were instrumental in helping us refine our development concept and layouts for maximum absorption and sale price against the current market while working with our creative team to create a great marketing package that helped us stand out in the marketplace. Nyrose & Associates’ experienced team collaborated to successfully launch our development with Buyers and the local real estate community by continuously revising the sales strategy to maximize the current market for both absorption and selling price. Their customer care, due diligence, and attention to detail were important to us considering the continuous paperwork required. Thank you for your help!

    Aaron Neumann XLR8 Investments

  • We partnered with Nyrose & Associates from the initial concept right through to client care and were exceptionally pleased with their strategies, experience, ability to produce results and attention to detail. Upon launch, we were well-positioned in the marketplace and were able to meet our sales goals. Their team worked flawlessly with us and our buyers to create a seamless and organized buyer experience.

    Gary Reed A&T Project Developments Inc.